![](https://cdn.myportfolio.com/f24f4534-0c2c-453e-909e-05081d3c23c6/984d3eb8-201c-40a4-b9e0-5a0306787b03_rw_1920.jpg?h=72501afbb7b78bd461b75cfeb6c1d878)
IRP MEDICAL
Since 1980, IRP Medical has been dedicated to a singular focus; molding Critical-To-Function (CTF) engineered components for the Medical Device Industry.
Responsible for shaping the brand's visual identity and design strategies. I oversaw the creative direction of projects, ensuring alignment with brand values and marketing objectives, while effectively translating complex medical concepts into compelling visual narratives. With a collaborative spirit, we maintain brand integrity, and drive innovation, ultimately playing a crucial role in elevating our products' aesthetics and user experience within the medical device sector.
![](https://cdn.myportfolio.com/f24f4534-0c2c-453e-909e-05081d3c23c6/d774375b-c5e1-495f-b532-5c5284469798_rw_1920.jpg?h=bdf7b25a632292464801f183a5a400ef)
![](https://cdn.myportfolio.com/f24f4534-0c2c-453e-909e-05081d3c23c6/1df821c9-f279-4c46-ae2d-4d98cdba28f6_rw_1920.jpg?h=7530287c098c51fbc42d9d9bdc018906)
![](https://cdn.myportfolio.com/f24f4534-0c2c-453e-909e-05081d3c23c6/65a2245b-3b0e-477a-b142-98d310c34fa7_rw_1920.jpg?h=f7cb4fb676fb00eaabf3cb6e75393558)