Since 1980, IRP Medical has been dedicated to a singular focus; molding Critical-To-Function (CTF) engineered components for the Medical Device Industry.
Responsible for shaping the brand's visual identity and design strategies. I oversaw the creative direction of projects, ensuring alignment with brand values and marketing objectives, while effectively translating complex medical concepts into compelling visual narratives. With a collaborative spirit, we maintain brand integrity, and drive innovation, ultimately playing a crucial role in elevating our products' aesthetics and user experience within the medical device sector.

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